About Advertation

The Problem We All Face

This project was created from the realization that most of us are audiences being targeted, often without fully understanding how. With trillions of dollars making up the advertising market, the methods of manipulation are advancing faster than the public's awareness of them. The need for a countermeasure is becoming increasingly obvious.

The deep polarization of the public isn't an accident; it's often a targeted campaign to promote consumerism and guide our attention.

Our Mission: See the Hidden Message

What if you could see how it's done?

Advertation's mission is to foster autonomous thought. We provide a tool called the Persuasive Lens that gives you an outside look at how information is designed to steer your viewpoint. The goal isn't to call out 'fake news,' but to give you the power to recognize influence and form your own opinions.

More tools are on the way.